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question:This is a great plan! can you provide more details on how to showcase the different flavors of beer through the videos? should we create a separate video for each beer or something else?

answer:Yes, there are a few different ways to showcase the different flavors of beer through the videos. One option would be to create separate videos for each beer, where you can include a review and tasting notes from a brewer or craft beer enthusiast. This would allow viewers to get a more in-depth look at each beer and its unique features. Another option would be to create videos that focus on different styles of beer rather than individual beers. For example, you could create a video that highlights different types of IPAs and what makes them unique, or a video that focuses on seasonal beers and how they differ from other brews. You could also incorporate tasting events or beer flights into your videos. This would allow viewers to see different beers side-by-side and get a sense of how they compare to each other. No matter which approach you use, be sure to use visually appealing editing and music to make the videos engaging and shareable. And don't forget to incorporate hashtags and other strategies to attract a following of craft beer enthusiasts!

question:Could you provide some examples of creative editing techniques we could use to make our videos stand out?

answer:Sure, here are some creative editing techniques you could use to make your brewery and craft beer TikTok account stand out: 1. Time-lapse: Use time-lapse editing to show the brewing process from start to finish. This is a great way to showcase the entire process in a condensed amount of time. 2. Split-screen: Use a split-screen technique to show two different perspectives or compare two beers side-by-side. This is a great way to draw attention to the differences between beers. 3. Slow-motion: Use slow-motion editing to highlight certain aspects of the brewing process or to emphasize the texture, color, or carbonation of the beer. 4. Jump-cuts: Use jump-cuts to create a fast-paced and engaging video. This technique involves cutting quickly from one shot to another and is often used in viral TikTok videos. 5. Animations: Use animations to add a creative and playful element to your videos. For example, you could animate the beer pouring into a glass or add a cartoon label to a bottle. 6. Text overlays: Use text overlays to add information about the beer or brewery. This can be a great way to provide context or background information about the beer being showcased. 7. Sound effects: Use sound effects to add an extra layer of interest to your videos. For example, you could add the sound of beer being poured or the sound of bubbles popping in a glass. Overall, there are a lot of different editing techniques you can experiment with to make your videos stand out. The more creative and engaging your videos are, the more likely they are to attract a following of craft beer enthusiasts on TikTok!

question:How did the experience gained by Publift's founders at Google lead to the establishment of Publift, and what has been the company's growth since its inception?: Publift, is the brainchild of two top-notch tech executives Colm Dolan and Tobin Page. The two spent over 10 years gaining digital ad experience with Google. They could see that publishers needed a lot more help implementing and effectively using ad technology than they were able to offer in their Google teams. From the times they were able to help publishers implement and manage ad technology correctly – they saw publishers obtaining massive gains in ad revenue. Soon, they became convinced that their new formula would generate significantly better ad performance for all publishers. That conviction drove them to leave their publisher jobs and setup Publift in 2014. They approached multiple publishers to offer their more complete service. The customer base has grown 80% year on year for the last 3 years consecutively since launching the company. Not satisfied with their original formula, they continue to test and iterate the mix of ad technologies as Publift evolves. Today, Publift offers a full ad technology management platform (FUSE) plus those original ad tech services like ad server setup/management/training, programmatic channel development, native ad strategy and remnant ad optimization. Publift’s rapidly growing list of clients includes WillyWeather, Hotcopper, OzBargain, MetService NZ, The New Daily, Perth Now and The West Australian. Publift is also the only Google Certified Publishing Partner based in Australia offering full management and support for Google’s publisher tools. For Colm Dolan, the surge of recent wins has helped to make the company more competitive and allowed Publift to build a young, agile and competent team. Publift are regularly contacted by publishers who are not sure which advertising technology is the best to use. Publift helps and guides these publishers to the optimal mix of ad technologies for their site. Maximising the value of every ad request they get. Publift’s offering in the ad tech space is unique. Being totally independent allows Publift to select the best mix of ad technologies for each publisher. Testing and optimising multiple ad tech suppliers to find the most effective combination. In this niche Publift has thrived – now managing more ad impressions per month than any other publisher consultancy in the Australia and New Zealand region.

answer:Publift was founded by Colm Dolan and Tobin Page, who gained over a decade's worth of digital ad experience at Google. Through their work with publishers, they realized that publishers needed more assistance with implementing and effectively using ad technology than they were receiving from Google. This inspired them to create Publift, which offers ad tech services such as ad server setup and management, programmatic channel development, native ad strategy, and much more. Since its inception, Publift has grown its customer base by 80% year on year for the last three years, and it has become one of the top publisher consultancies in the Australia and New Zealand region. Publift's independence allows it to select the best mix of ad technologies for each publisher, helping them maximize their ad revenue.

question:Could you provide more information on Publift's FUSE platform and how it helps publishers manage their ad technology?

answer:Publift’s FUSE platform is a full ad technology management platform that helps publishers manage their ad technology more effectively. It provides publishers with a centralized hub where they can manage all of their ad technology tools and software. FUSE offers several features, including: 1. Unified reporting: Publishers can view all their data across multiple platforms in one place, making it easier to analyze and optimize their ad revenue. 2. Ad network optimization: FUSE optimizes ad networks to ensure that publishers have access to the highest-paying demand sources. 3. Revenue optimization: FUSE helps publishers maximize their revenue by identifying and addressing potential revenue losses. 4. Ad quality management: FUSE helps publishers maintain a high standard of ad quality on their website, ensuring that users have a positive experience. 5. Data-driven insights: FUSE provides publishers with data-driven insights that they can use to further refine and optimize their ad technology. FUSE allows publishers to customize their ad technology stack to meet their unique needs. The platform is user-friendly and designed to save publishers time by automating many of the tasks associated with managing ad technology. It ensures that publishers have access to all the necessary ad technology tools in one place, helping them to improve their ad revenue and optimize their website's ad performance.

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